Chamber looks to revamp city’s brand

June 7, 2017

What jumps to mind when you hear someone say “Batesville?”

That’s the question that chamber of commerce Tourism Director Kyle Christopher wants to answer.

Christopher spoke to the Batesville Kiwanis Club Friday at Kelley Wyatt’s Restaurant. His topic: Branding Batesville.

“Branding is a thing that is going to come,” Christopher said, adding that the city may have a brand by the end of July.

By finding a brand, Batesville would be able to instantly associate itself with something in the mind of a person who hears the name. That could be any number of things, according to Christopher.

“What comes to mind?” he asked Kiwanis members and their guests.

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